Online store development in Estonia

What the online store includes

• A catalogue with categories, photos, descriptions and product search.
• A cart and checkout designed for mobile.
• Online payments via Montonio: Estonian bank links and card payments.
• Delivery to Omniva, DPD or SmartPosti parcel machines via Montonio Shipping.
• An orders section in the admin panel and new-order notifications to Telegram and email.
• Discount codes for promotions.
• Templates for terms of sale, returns policy and privacy policy.
• English, Estonian and Russian versions of the store.

Payments and shipping: built in vs custom

Montonio covers the methods Estonian shoppers use most: paying through their own online bank or by card, and choosing a parcel machine at checkout. The store signs its own agreement with Montonio; the studio connects it to the site.

Shoppers pick a parcel machine right in the cart, and the delivery fee is added before payment — no follow-up emails to confirm addresses or shipping costs.

E-commerce requirements in Estonia

When selling to consumers, the law requires certain information to be visible before purchase. The legal page templates cover the essentials, but the terms are always adapted to your products. Supervision is carried out by the Consumer Protection and Technical Regulatory Authority (TTJA), which publishes guidance for online sellers.

• Company name, address, email and phone number shown on the site.
• The full price including taxes, and delivery costs, before checkout.
• A 14-day right of withdrawal from the day the goods are received, with exceptions such as made-to-order items.
• Clear terms on who pays for return shipping.
• Refunds without undue delay and no later than 14 days after withdrawal.
• Consumer information in Estonian, even if the store also operates in other languages.
• Since 28 June 2025, accessibility requirements apply to e-commerce; microenterprises providing services are exempt.

A catalogue that is easy to manage

You update products, prices, photos and stock in the admin panel yourself. The catalogue can be imported from an old store or a spreadsheet as part of the project; the scope of that migration is estimated upfront.

When your company registers for VAT, the rate is switched on in settings and the store starts showing tax as a separate line — no rebuild needed.

How an online store project runs

• You describe your range, payment and delivery methods, and languages.
• The studio prepares a quote and a materials list: products, photos, terms of sale.
• The store is built on a staging address and payments are tested in test mode.
• The catalogue is filled or migrated; customer emails and notifications are checked.
• After launch, you receive a guide to managing orders.

Running the store after launch

Orders, their statuses and customer details are kept together in the admin panel. Staff can be given access to orders and the catalogue without access to settings, while discount codes stay under the owner’s control.

Built-in analytics show how many people visit and which pages they view, without third-party trackers. Hosting, updates and backups are covered by the studio’s monthly maintenance.

What affects the cost of an online store

• catalogue size and whether products need to be migrated;
• number of languages;
• payment and delivery methods beyond the built-in ones;
• special cases: made-to-order items, wholesale prices, click-and-collect;
• writing product descriptions and taking product photos.