Corporate website development

Who needs a corporate website

Construction and renovation firms, accounting and law offices, logistics, manufacturing, medical and service centres — any business with several lines of work and clients who research a company thoroughly before calling or writing.

Such clients are not looking for slogans but for detail: what work you do, how ordering works, what you have already delivered and how to get in touch. A good corporate site answers these questions before the client has to ask them.

Corporate website structure

• Homepage — who the company is, who it works for and its main lines of business.
• A dedicated page for each service.
• Projects or completed work, including before-and-after comparisons.
• Client reviews — genuine only.
• About the company: background, principles, certificates or documents if clients need them.
• Careers page, if the company is hiring.
• Contacts and an enquiry form that delivers to Telegram and email.
• Legal pages: terms and privacy policy.

A separate page for every service

Clients do not search for “construction company” — they search for “roofing in Pärnu” or “accounting for an OÜ”. When each service has its own page with its own title and description, Google can show it for that exact query and visitors find the answer straight away.

A service page answers the questions people usually ask before ordering: what is included, how the work is done, what is needed from the client and what affects the price.

Multilingual site and the Estonian language requirement

Each language version gets its own URLs and meta data, so it ranks on its own rather than appearing as a translation toggle in the corner.

Companies registered in Estonia should keep the Language Act in mind: according to guidance from the Estonian Language Board, a public website in a foreign language should include at least summary information about the company’s activities and services in Estonian. An Estonian version solves this from day one.

An admin panel your team can use

New projects, reviews, job ads and service updates are added in the admin panel — without a developer and without risk of breaking the layout. The panel only shows the sections your company needs, so a short guide is enough to get started.

Besides the site owner, staff can be given access with the Operator role: they can handle enquiries, orders, products and content, while settings, data exports and campaigns remain with the owner.

Common corporate website mistakes

• All services listed in one line on one page, so none of them can be found by a specific search.
• A news section that has not been updated for years, suggesting the company has closed.
• Contacts hidden in the footer and enquiries going to a shared inbox nobody checks regularly.
• Language versions with different content because only one of them is ever updated.
• Stock photos instead of real projects and real people.
• No clear indication of which regions the company serves.

How a corporate website project runs

• The company appoints one contact person to gather feedback and approve decisions.
• The studio proposes a sitemap: the list of pages and what goes on each one.
• Once the structure is approved, price and deadline are fixed.
• The site is built on a staging address while the company prepares texts and photos from a checklist.
• Before launch, language versions, forms and mobile display are checked.

What affects the cost of a corporate website

• the number of service pages and sections;
• the number of languages and who translates;
• migrating content from an existing site;
• copywriting, photography, logo and brand identity;
• extra features: online booking, a product catalogue, integrations.