SEO services for businesses in Estonia
SEO helps your website reach people searching for what you offer on Google — and, increasingly, asking AI assistants. The studio fixes the technical side, page structure and content in three languages, sets up Search Console and your Google Business Profile, and reports every month on what has changed.
from €290 per monthThe exact price is fixed in the quote
What the SEO service covers
- a technical audit: indexing, speed, mobile experience, duplicate pages, errors and redirects, robots.txt and the sitemap;
- Google Search Console setup and a review of the searches your site already appears for;
- keyword research for English, Estonian and Russian separately, because each language searches differently;
- site structure where each page answers one customer need, with no near-duplicate pages;
- copy, headings, titles and meta descriptions for every page and language;
- schema.org structured data for your business, services, FAQs and products;
- internal links between services, industries and city pages;
- your Google Business Profile and consistent business details across directories.
Optimising for AI search: AEO and GEO
More and more answers now come from Google’s AI Overviews, ChatGPT or Perplexity rather than a list of links. Preparing a site for these answers is called answer engine optimisation (AEO) or generative engine optimisation (GEO).
The foundations are the same as classic SEO: pages must be crawlable, load fast and answer the question clearly. On top of that comes precision — a short, direct answer at the start of each section, FAQs built from real customer questions, specific facts about your terms and service area, and identical business details on your site and in directories. Which AI crawlers to allow in robots.txt is decided together with you.
Nobody can make a specific AI assistant cite your business. What can be done is to give it something worth citing.
Local SEO and your Google Business Profile
Small businesses often win customers from the map results for searches like “dentist Tallinn” or “car repair Tartu”. That is where your Google Business Profile does the work: categories, services, photos, service area and replies to reviews.
The studio fills in your profile in the languages you need, aligns your name, address and contact details with your website and directories, and drafts replies to reviews. If you do not receive customers at an office, the address can be hidden and a service area shown instead.
How the work is organised
- Access and audit: Search Console, analytics, your business profile and a list of issues ranked by impact.
- Plan: which pages to fix, which to rewrite, and which keywords and languages come first.
- Technical fixes: anything blocking indexing or slowing the site down is handled first.
- Content: new and rewritten pages, FAQs and structured data.
- A monthly report: what was done, impressions and clicks from Search Console, new queries and the next step.
What SEO cannot promise
No honest SEO provider promises a specific position in Google. The algorithm belongs to Google and changes constantly. Early changes usually show within a few months, and the pace depends on competition, the state of your site and how much genuinely useful content it has.
The studio does not buy links or publish mass-produced AI text. Google’s spam policies cover both, and cleaning up the consequences takes longer than the optimisation ever did.
SEO or Google Ads?
| SEO | Google Ads | |
|---|---|---|
| When traffic arrives | Gradually, over months | As soon as ads are approved |
| What you pay for | Work on your website | Clicks, plus campaign management |
| If you stop | Traffic declines slowly | Ads stop showing immediately |
| Best suited to | Steady demand, long-term growth | New sites, seasonal peaks, fast launches |
What affects the cost of SEO
- the current state of your site and the number of technical issues;
- how many languages and pages need to be rewritten or created;
- competition in your industry and city;
- whether your business profile and directory listings need work;
- a one-off audit or ongoing monthly work.
Pricing
The cost depends on the scope
Starting prices are shown on each service page and on the Pricing page. The exact cost depends on the scope — languages, sections, payments, booking — and is worked out for the task and fixed in the quote and the contract before work starts.
Describe the task
What the site has to do, who it is for and what takes up your time today. A reply comes within 24 hours — with clarifying questions or a preliminary estimate of cost and timing.
Quote and deadline in the contract
What is included, for how much and by when is fixed before the work starts. The price does not grow along the way: new large sections are priced separately and in advance, not on the invoice.
Monthly maintenance
Hosting, certificate, platform and security updates, backups and small edits — a separate monthly line in the quote. Domain renewal is paid to the registrar unless the contract says otherwise. If you decide to leave, you take the content as an archive and the domain, which is registered in your name.
FAQ
Frequently asked questions
How soon will you see results?
Technical fixes are picked up within days or weeks; a noticeable rise in impressions usually takes several months. The exact timing depends on competition and your starting point, so progress is shown in the monthly report rather than promised by a date.
What do AEO and GEO mean in plain terms?
Preparing your website so that AI assistants and Google’s AI Overviews can understand your pages and refer to them. In practice that means clear structure, direct answers to questions and accurate business details.
Can you do SEO for a website built elsewhere?
Audits, content and business profile work are possible for any website. Technical fixes depend on the platform and the access available, which becomes clear during the audit.
Does SEO need to be done in all three languages?
It depends on your customers. English, Estonian and Russian speakers search for the same thing using different words, so each language version gets its own keywords rather than a translation of someone else’s.
Do you buy backlinks?
No. Buying links to influence rankings breaks Google’s rules. Links are earned naturally through directories, partners and local media.
Is a Google Business Profile worth it without an office?
Yes, if you serve customers locally. Google lets you hide your address and display the area where you provide services.
Read also
Get in touch
Tell us about your business
A reply comes within 24 hours — in Estonian, Russian or English. Your contact details are used only to reply; there are no newsletters.
Replies within 24 hours, any day of the week.