Online clothing store with size guides and parcel lockers

What shoppers check before ordering clothes

• How the item looks when worn and up close — fabric, seams, colour
• Whether their size is in stock and how it compares to the sizes they know
• Fabric composition and care instructions
• Delivery cost and delivery time
• How to return something that does not fit
• Whether the shop is a real business: contact details, company information and terms of sale

A catalogue with sizes and variants

The catalogue is split into categories and collections, each with its own URL for search. A product page has several photos, a description, fabric composition and variants: size and colour are chosen on the product page rather than set up as separate products, and if a variant costs more, the price updates automatically.

Stock is tracked per product. If the store needs exact stock levels for every size and colour, or a sync with inventory software, this is agreed at the start and built as additional development.

New arrivals and sale prices are added in the admin panel by the store itself; a discounted item keeps its original price shown struck through.

Size guides and fit notes

The most common reason clothes are returned is the wrong size. A size chart in centimetres, the model’s height and size in the photos and a short fit note (“runs small”, “relaxed fit”) reduce returns more than any discount.

A size guide can be attached to a category or to a single product and stays readable on a phone, without sideways scrolling.

For in-house designs and small brands it helps to list the measurements of the actual garment: length, chest width, sleeve length. Shoppers compare them with something they already own and order the right size.

Payments and parcel locker delivery

Payments run through Montonio: bank links for Estonian banks and cards. For delivery, shoppers choose an Omniva, DPD or SmartPosti parcel locker right at checkout, via Montonio Shipping. Orders arrive in the admin panel, in Telegram and by email.

Returns and the 14-day right of withdrawal

Consumers in Estonia may withdraw from an online purchase within 14 days. The seller refunds the money no later than 14 days after receiving the withdrawal notice, and the shopper may pay the return shipping if this was stated in advance.

The exceptions are narrow: items made to the customer’s measurements or personalised, and goods sealed for hygiene reasons, such as underwear, once the seal is broken. In addition, from 1 September 2026 online stores in Estonia must let customers withdraw from the contract directly on the website. In a store built by the studio this function is added as part of the project, and the returns policy is drafted from the platform’s legal page templates.

Product photography

Photos are the most important content in an online clothing store: shoppers cannot touch the item or try it on, so the photos have to answer the questions a fitting-room mirror would.

• One background and one lighting setup across the catalogue
• The item worn by a model, front and back, plus a fabric close-up
• Colours in the photos match the real item — fewer returns
• Images are resized for phones automatically, so pages load fast

How the store launch works

• Briefing on the range, payment and delivery options and returns rules
• Catalogue structure and product page layout
• Design, build, Montonio and parcel locker setup
• Adding products, by the store or by the studio
• Test orders, launch and admin panel training