Landing page development in Pärnu: one page, one seasonal offer
Resort businesses in Pärnu often sell one specific thing rather than everything at once: a summer package, a guided tour, a weekend rental. For that kind of offer and the ads behind it, a dedicated landing page works best.
from €490The exact price is fixed in the quote
When a Pärnu business needs a landing page rather than a website
- a spa package or weekend deal promoted through ads in the off-season;
- a tour, boat trip, or SUP and bike rental for the summer months;
- an event — a concert, a workshop, a festival programme with registration;
- a new service you want to test for demand before adding it to your main site;
- an offer for one audience only, for example Latvian visitors reading in English.
Landing page or full website
| Landing page | Website | |
|---|---|---|
| Purpose | One offer, one action | The whole business, all services |
| Lifespan | A season or a campaign | Years |
| Traffic source | Mostly ads | Search, maps, links, ads |
| What you measure | Leads from the campaign | Overall flow of enquiries |
Why Pärnu landing pages are built before the season
Pärnu’s season peaks in July and August, and local hoteliers report that guests increasingly book at the last minute. So the page and the ads need to be live when the season starts and run all summer, not appear halfway through it.
For off-season offers the logic is reversed: spa packages and weekend breaks sell in autumn and winter, so their landing page should be ready by the end of summer.
What goes on the page
- a first screen with the offer, the dates and a single call to action;
- exactly what the guest gets: package contents, duration, what to bring;
- photos of the place and of the experience itself;
- terms: booking, rescheduling, cancellation;
- how to get there and where to park;
- a short enquiry form or online booking, with leads sent to Telegram and email.
Languages and advertising
The page can run in Estonian, Russian and English, each version on its own URL, so ads for each audience land in the right language. The studio also sets up Google Ads and Facebook and Instagram advertising if you want the page and the campaign handled in one place.
Built-in analytics shows how many people opened the page and how many left an enquiry, without third-party trackers.
After the campaign ends
There is no need to delete the page: next season, update the dates, prices and photos in the admin panel. The initial build is quoted for your task and fixed in the contract; ongoing support is a separate monthly line.
Pricing
The cost depends on the scope
Starting prices are shown on each service page and on the Pricing page. The exact cost depends on the scope — languages, sections, payments, booking — and is worked out for the task and fixed in the quote and the contract before work starts.
Describe the task
What the site has to do, who it is for and what takes up your time today. A reply comes within 24 hours — with clarifying questions or a preliminary estimate of cost and timing.
Quote and deadline in the contract
What is included, for how much and by when is fixed before the work starts. The price does not grow along the way: new large sections are priced separately and in advance, not on the invoice.
Monthly maintenance
Hosting, certificate, platform and security updates, backups and small edits — a separate monthly line in the quote. Domain renewal is paid to the registrar unless the contract says otherwise. If you decide to leave, you take the content as an archive and the domain, which is registered in your name.
FAQ
Frequently asked questions
Can you build a landing page for ads that are already running?
Yes, but the reverse order is better: page first, then ads. Otherwise the first days of the campaign pay for traffic that has nowhere useful to land.
Can guests book directly through the landing page?
Yes. Online booking is built into the platform: guests pick a service and a free slot, and can reschedule or cancel by link.
How do we work with the studio from Pärnu?
Remotely and in writing, by email and the enquiry form. Every enquiry gets a reply within 24 hours.
Can the page be in Finnish?
Finnish is not built into the platform. The English version often works for Finnish visitors; if you do need a Finnish page, say so in your enquiry and it will be discussed separately.
Read also
Get in touch
Tell us about your business
A reply comes within 24 hours — in Estonian, Russian or English. Your contact details are used only to reply; there are no newsletters.
Replies within 24 hours, any day of the week.